Ultimate
Education
A holding structure comprising the leading online education platforms in Russia
Holding of EdTech Projects
Design
Marketing
Hobby
Game Dev
Coding
Psychology
Fin. Literacy
The average revenue growth of EdTech companies in the Ultimate Education portfolio
+122%
EdTech
Development
Trends
Market Review
The education market has changed dramatically over the past decade. Knowledge is power, and it has only grown in importance in today’s digital world
Compounded annual market growth rate
+16,3%
Market dynamics
Although online education has grown by leaps and bounds, the sector still represents a tiny portion of the education market. As digital trends continue to proliferate, we expect the online education sector to grow by 43x and represent half of the education market by 2030
Traditional education
Online education
Consolidating under a holding structure
We’re combining controlling stakes of the most promising and leading online education companies in Russia under one holding structure
Holding structure
Fragmented market
There are ten sub-sectors underlying the burgeoning online education market
This means that there is a huge white space for new ideas that have the potential to impact millions to emerge
Reasons for consolidation
Entrenched leaders
In the various sub-sectors of the online education market, there are large, entrenched players to compete against
Small players typically do not have the resources or capabilities to compete
Narrowed Focus
Most online courses and platforms have a very narrow focus and audience
For many of these platforms, the focus has been on basic knowledge for beginner users, and thus they miss out on advanced users and niche users
Assets
The Ultimate Education holding structure comprises leading companies with strong founding teams, quality products and successful business models.

These companies are key opinion leaders in their fields and backed by large and active communities
Holding assets
Assets
43 000
students
250
experts
26
courses
Practice-oriented School of Business for the Fashion industry
Fashion Factory
7 600
students
140
experts
24
courses
Marketing training center with course certification by the Netherlands Institute of Marketing - NIMA
MAED
3 500
students
65
professions
22
courses
School for creating games, from concept art and 3D graphics to game design and programming
XYZ
4 500
students
44
professions
15
courses
Online school for psychologists and coaches
Psychodemia
Strategy
Ultimate Education
Strategy
By leveraging the combined expertise and resources of the entire holding structure, we accelerate the growth of our underlying portfolio companies
Fund
Expertise
Team
Project
Community
Influencers
Team
Founder
x10
Community-focused
Search for well-known players in their field, with an emphasis on quality, reputation and an already formed community
Marketing and positioning
Designing effective branding and marketing strategies and optimizing customer acquisition costs
Single cost-center
Outsourcing and centralizing all auxiliary processes to reduce operating costs
Standardized reporting
Streamlining the reporting process to make planning efficient and decision making effective
Administration
Setting up Skolkovo residency, optimizing tax solutions and providing recruitment capabilities
100 days
Ultimate Capital
Value Creation Plan
We partner companies to create a 100 days step-by-step business development plan and support management with our deep operational expertise at every step of the way
Activity before the deal
Preparation
Deal
360-degree assessment of the company
Development of the long-term strategy: the value creation plan
Summary of key focus areas, requiring immediate implementation: 100-day plan
Activity after the deal
Extremely active phase of the 100-day plan: weekly steering committees
Bi-weekly steering committees – implementation of the value creation plan
Strategic focus through monthly board review
+ Processes
+ Team strengthening
+ Marketing and sales
+ Content production
+ Legal structuring
+ Cash flow generation
+ Product matrix
+ Overall Strategy
+ Analytics and sales efficiency growth
+ Other verticals
+ International markets
Business value growth
We help companies turn complex scaling goals into a set of clear, feasible steps, build financial discipline and introduce a culture of partnership. Together, these will drive a significant increase in the company's revenue and value in a short time
Goal:
How it works
Implementation
100 days
Ultimate Capital
Value Creation Plan
We partner companies to create a 100 days step-by-step business development plan and support management with our deep operational expertise at every step of the way
Activity before the deal
Preparation
Deal
360-degree assessment of the company
Development of the long-term strategy: the value creation plan
Summary of key focus areas, requiring immediate implementation: 100-day plan
Activity after the deal
Extremely active phase of the 100-day plan: weekly steering committees
Bi-weekly steering committees – implementation of the value creation plan
Strategic focus through monthly board review
+ Processes
+ Team strengthening
+ Marketing and sales
+ Content production
+ Legal structuring
+ Cash flow generation
+ Product matrix
+ Overall Strategy
+ Analytics and sales efficiency growth
+ Other verticals
+ International markets
Business value growth
We help companies turn complex scaling goals into a set of clear, feasible steps, build financial discipline and introduce a culture of partnership. Together, these will drive a significant increase in the company's revenue and value in a short time
How it works
Implementation
Goal:
What we look for
We invest significant amounts of funds, resources and time to help turn our partner companies into future leaders of the new economy. We have meaningful “skin in the game” and as such, have a very strict and rigorous set of criteria that must be met before we decide to work together
Requirements
1
2
3
Founder's expertise
One of the founders must be an expert in the subject area of the product​​.

The founder’s expertise has to be recognize
Revenue stream
Stable revenue of over 2 million per month from a product line of 3 or more online courses

Long term potential of expanding to 30 in-demand products
Product quality
Every aspect of the product, from program relevance, speaker professionalism to student support has to be top-notch
Honest marketing
Ethical and effective advertising where offers and messages communicated correspond to product benefits and features.

Absence of open negativity
Own media
There is at least one social media channel with regularly published content and an active community.

Built-in email marketing
4
5
Requirements
Business value growth
We help companies turn complex scaling goals into a set of clear, feasible steps, build financial discipline and introduce a culture of partnership. Together, these will drive a significant increase in the company's revenue and value in a short time
Founder's expertise
One of the founders must be an expert in the subject area of the product​​.

The founder’s expertise has to be recognized by the industry
Revenue stream
Stable revenue of over 2 million per month from a product line of 3 or more online courses

Long term potential of expanding to 30 in-demand products
Product quality
Every aspect of the product, from program relevance, speaker professionalism to student support has to be top-notch
Media
Mass media
Mail.ru Group becomes a co-owner of the Skillbox education platform



vedomosti.ru
06.02.19
BeMyEye acquires Streetbee, a Russian crowdsourcing and image recognition provider


techcrunch.com
16.01.19
The Whoosh kickscooter rental service received amongst P2 billion from VTB and Otkritie


rbc.ru
06.02.21
Measuring learning efficiency: government vs Edtech



rb.ru
03.03.21
Ultimate Capital is an international investment company that has an active and expanding presence in EMEA and other developed markets. We are a partnership of successful entrepreneurs, bankers and senior leaders with established track records of building and growing companies. As long-term active investors, we work closely together with founders and management teams of technology driven businesses to achieve market leadership in the new economy.

In EMEA, our investments include leading companies in EdTech, Smart Retail, FoodTech and Mobility. Internationally, our investments include an online education company in Brazil as well as a marketing engagement company that is developing a Glocal SaaS loyalty platform for established global brands.
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Contact
Address: Address: Moscow, Dmitrovsky lane, 9, 2nd floor


Phone: +7 (495) 789 88-80
We are interested in new technology and business models.
If you have an idea - write to us:
invest@ultimate.capital
For media enquiries:
pr@ultimate.capital
© 2021 Ultimate Capital. All rights reserved.
Образовательный холдинг
Ultimate Education