Consolidating under a holding structure
We’re combining controlling stakes of the most promising and leading online education companies in Russia under one holding structure
There are ten sub-sectors underlying the burgeoning online education market
This means that there is a huge white space for new ideas that have the potential to impact millions to emerge
Reasons for consolidation
In the various sub-sectors of the online education market, there are large, entrenched players to compete against
Small players typically do not have the resources or capabilities to compete
Most online courses and platforms have a very narrow focus and audience
For many of these platforms, the focus has been on basic knowledge for beginner users, and thus they miss out on advanced users and niche users